![]() The podcasts I listen to are mainly focused on health and fitness - I don’t have any specific favorites, but I’m always open to discovering new ones about technology and sports, new ways of rehabilitation, or new technology and fitness. I recently watched The Good Doctor and really recommend it. I usually like to watch movies or shows that take me away from reality and the business world. Sometimes I just hang out with my friends in a very cozy environment I'm not big on social events or going out. When I’m not working or training, I either watch or play football. Internally, bringing more people into the industry to develop themselves and their set of capabilities, can help the industry as a whole achieve much more, much faster. The more we develop sports facilities, the more we foster sports entrepreneurs into our equation, the more we can grow our businesses and add value to the consumers. The external factors that could change the sports industry in Egypt definitely have to do with the macroeconomics, political environment, government policies and infrastructure, which all can provide good support for the industry. But even after I switched back to the sporting world, my financial background has come in handy in almost everything I do. I majored in finance and shifted to investment banking for a while, but I didn’t feel passionate about my job. I used to play football professionally but an injury meant I couldn’t continue playing. ![]() I personally try to get my workout in early because my days are in flux a lot of the time, so I could struggle to train at any other point in the day. From a purely fitness perspective, it doesn't really matter when you work out - just that you get some exercise in your day. Some people have energy in the morning, some have energy in the evening, and some have energy around midday. Working out is best whenever it is best for you. It doesn't matter whether you incorporate your workout in your morning routine or later in the day. Whenever I have the chance in the middle, I read Enterprise. In the evenings, I either coach or take the evening off. I'll be done and showered by 10:30-11am to head to the office. I have my breakfast and coffee and then I head to the gym to train at around 8:30-9am. I have two hours for myself in the morning to set my daily tasks and what I want to achieve throughout the day. In terms of running the business, I synchronize all the backend support functions together, including the tech, financial, marketing, and operations departments, along with business development and the growth of the organization as a whole. My day-to-day job is split up between running the business and coaching: My main responsibility is making sure that our company is achieving growth for our employees, while adding value to the community and the society around us. We recently opened the first gym in Shebein El Koum’s City Club, with plans to open two more branches in Kafr El Sheikh and Banha in 2021 and later on expand into more governorates in 2022. We’re working on improving access to proper fitness facilities for all Egyptians and changing the general mindset on the importance of sports and fitness in daily life. I think we're lucky to be working in an industry where people like to get together - it's all about human interaction and the community. Now, I’m very passionate about entrepreneurship and turning ideas into reality.īeFit had to innovate throughout the pandemic: When covid-19 first hit, we relied largely on online services, but we have since bounced with some new ideas for our clients and our community. I launched BeFit in 2013 to add value to the community, to the people around me, and even with the ideas I have for my business. My name is Aly Mazhar and I introduce myself as an athlete - I’m someone who is passionate about sports and found the inspiration to become an entrepreneur. Speaking to us this week is Aly Mazhar, CEO and founder of BeFit ( LinkedIn). Aly Mazhar, CEO and founder of BeFit: Each week, My Morning Routine looks at how a successful member of the community starts their day - and then throws in a couple of random business questions just for fun.
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